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Wednesday, November 8, 2017

"The Startup Way" is Headed to London

“A remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.”
-Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg


Since The Startup Way came out on October 17th, I’ve had a great time traveling with the book, speaking to audiences, and meeting amazing people creating change in all types of organizations. From New York, Philadelphia, and Boston to Los Angeles and San Francisco, entrepreneurs came out to share their enthusiasm -- you really are everywhere. Some great new reviews and interviews from smart, generous readers since my last post:

  • Don’t let your hot startup grow into a sluggish, old-fashioned company (LinkedIn Weekend Essay)
  • Digital Magic: How Eric Ries Brought The Startup Way to GE (GE Reports)
  • The Startup Guru Who Wants Everyone to Think Like a Founder (Wired)
  • How Creating An Entrepreneurship Function Can Help Sustain Corporate Innovation (Forbes)
  • How to Turn Your Lumbering Dinosaur of a Business Into a Nimble Butterfly (Inc.)
  • The missing function of entrepreneurship in most companies, creating a new accountability paradigm, and how to structure promotions and compensation in the new structure (Twenty Minute VC Podcast)

In addition to all the great press, I was honored to see the book make the Wall Street Journal bestseller list in its first week on shelves.


Next stop on the book tour: London. My UK publisher has put together a packed schedule and I can’t wait to talk about The Startup Way across the pond. You can learn more about each event and access tickets at the links below:

Nov 13 | Tech City Nations | 6:00pm | Cass Business School
    In conversation with Ingrid Lunden
Nov 14 | TechHub | 5:00pm | TechHub London
    Live coaching hosted by Elizabeth Varley, Founder & CEO TechHub
Nov 14 | Campus | 7:30pm | Google Campus London
   In conversation with Sarah Drinkwater, Head of Campus
Nov 15 | Bookomi / How To Academy | 9:00am | Emmanuel Centre
   Digital read-along and book discussion
Nov 15 | Business of Software | 6:00pm | Emmanuel Centre
Nov 16 | London School of Economics | 6:30pm | Old Theatre
   In conversation with Dr. Lourdes Sosa


Back in the US, the first printing of the hardcover edition is selling fast, but if you buy one now you can still get all the bonus content we’ve created, accessible only with a unique code printed inside the first edition US print run.

Bonus content includes:
  • A five-part video series introducing the key concepts and methods of The Startup Way
  • A case study on hiring and onboarding at hypergrowth startup Gusto, not included in the book
  • Bonus MVP examples courtesy of Intuit
  • A downloadable visualization of The Startup Way
  • A workbook to generate and analyze MVPs in your own organization
  • A primer on innovation accounting and its key metrics and questions
  • Access to The Leader’s Guide online community, a network of new and experienced lean practitioners

We’ll be adding more content over time as well, so be sure to pick up your hardcover copy while supplies last. Don’t forget to tweet a photo of your book to see it on thestartupway.com


Thank you, as always, for your support. I can’t wait to hear more about how you use the #StartupWay in your work.
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